Wednesday, August 7, 2024
Reading Time: 2 minutes
In the age of DIY everything, from home haircuts to sourdough baking, the pandemic taught us the importance of relying on specialists. Yet, when it comes to planning expensive holidays, many still turn to do-it-yourself methods, particularly price comparison websites. Here’s a travel agent’s guide to demonstrating their value against these online competitors.
Acknowledge Their Efforts
When clients approach you with online deals, it’s crucial to first acknowledge the effort they’ve put into their research. This respect not only validates their hard work but also positions you as part of their decision-making process.
What to tell your client: “I appreciate the time you’ve spent finding these deals. Instead of scouring the internet for hours, let me do the heavy lifting. I can quickly narrow down the best options, saving you time and hassle. Booking through me ensures you don’t have to worry about the details. I’ll handle everything, from departure to return, so you can relax knowing you’re in good hands.”
Educate Them
Break down the online offer and compare it with what you can provide. Highlight differences such as better flight times, superior hotels, or the convenience of a single point of contact for the entire trip.
What to tell your client: “While the online deal might seem cheaper upfront, it often comes with hidden fees or less convenient options. For example, you might face long layovers or stay in a hotel far from your desired location. I can help you avoid these pitfalls by providing more convenient and cost-effective solutions.”
Sell Your Expertise
Make sure clients understand the support and personal care they receive when booking through you, leveraging your industry knowledge and contacts.
What to tell your client: “By booking through me, you have a dedicated point of contact. If anything goes wrong – a missed flight or a booking issue – you can call me directly, avoiding impersonal call centers or automated responses. Plus, I have access to exclusive deals and perks such as room upgrades, complimentary breakfasts, or special rates that enhance your travel experience without increasing costs. These offers often exceed the apparent savings of booking online. I can package everything – flights, accommodations, and activities – into one seamless itinerary for you.”
Remind your clients that you aim to build a long-term relationship, ensuring better service with each trip as you get to know their preferences.
What to tell your client: “My goal is to build a long-term relationship with you, assisting with all your future travels. The better I know you, the better I can serve you. Let me share some success stories and testimonials from other clients who have benefited from my services.”
