Innomix, together with Zhangbi Fortress in Shanxi, has initiated an immersive Location-Based Mixed Reality (LBMR) project, featuring the World Castle Association as a strategic partner. The partnership seeks to engage audiences through its unique intellectual property theme, “Oriental Ancient Castle Adventure + The Twenty-Eight Lunar Mansions,” offering a uniquely immersive experience.
In 2023, LBMR emerged as a trailblazer in offline immersive entertainment and cultural tourism. By delivering a multi-player, fully sensory virtual reality adventure across expansive settings, LBMR redefines the frontiers of multidimensional exploration, offering visitors unmatched and engaging experiences. One of LBMR’s projects centered on the Egyptian pyramids has gained considerable acclaim, attracting a large number of visitors and generating significant revenue and profits.
LBMR’s application in cultural tourism scenarios shows vast promise, setting the stage for transformative improvements in both cultural engagement and entertainment experiences.
LBMR facilitates dynamic interactions among individuals, virtual characters, and their environments by seamlessly integrating elements from gaming, film & television, and exhibitions. This groundbreaking convergence forges a deeply immersive realm, allowing users to immerse themselves in varied narratives and interactive features in novel ways, thereby revolutionizing the way culture and entertainment are experienced.
The World Castle Association (WCA) is an international consortium of castle custodians dedicated to promoting awareness of castle heritage and advocating for its protection and scholarly research.
A member of the WCA, Zhangbi Fortress in Jiexiu City, Shanxi Province, China, has a diverse heritage spanning over 1,600 years, blending elements of ancient architecture, folklore, Chinese astronomy, and the religious traditions of Buddhism and Taoism.
This strategic alliance aims to create an international platform that combines the cultural tourism assets of Zhangbi Fortress with Innomix’s cutting-edge “Content + Technology” solutions. This collaboration is designed to facilitate the exploration and preservation of Zhangbi Fortress’s digital essence, while promoting the global appreciation of China’s rich ancient culture and heritage.
The WCA seeks to broaden international dialogues on cultural heritage preservation and innovation, using the enhanced LBMR “Multi-dimensional Narrative” model showcased by Zhangbi Fortress as a pivotal example. Moreover, the association is dedicated to fostering deep collaboration with global castle members to develop immersive LBMR cultural experiences that rejuvenate cultural heritage and present it in new and exciting ways.
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