AROYA Cruises, a newly launched Arabian cruise line owned by Cruise Saudi, a subsidiary of the Public Investment Fund (PIF), has entered into a Memorandum of Understanding (MOU) with MBC STUDIOS, a top-tier global media production entity under MBC GROUP.
This partnership was formalized during the Arabian Travel Market (ATM) event in Dubai, marking AROYA Cruises’ debut at this prominent gathering. ATM serves as the premier international platform for the Middle Eastern travel industry, attracting leading professionals and influencers for a four-day program filled with meetings, networking opportunities, and special events.
The agreement reflects a mutual commitment to growth and development in the Middle East and beyond, emphasizing the rich cultural offerings of the region. It signifies AROYA Cruises’ intent to collaborate with MBC STUDIOS on future cinematic and television production endeavors.
MBC STUDIOS has established itself as a formidable force in global media, aiming to capture and share the unique narratives of the Middle East. This goal complements AROYA Cruises’ mission to deliver genuine Arabian experiences, connecting the allure of land and sea to present the Middle East’s finest aspects to a global audience.
As a pioneering initiative, AROYA Cruises redefines vacationing in Arabia. It is the first cruise line designed specifically for Arabian tastes, featuring a vast floating resort with 18 decks that include 15 dining options, 20 entertainment venues, a shopping area, and extensive wellness and spa facilities. Celebrating the essence of Saudi culture and its renowned Hafawa hospitality, AROYA Cruises brings a new dimension to luxury travel in the region.
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